A reseller buys your product and does whatever they want with it. Pricing, content, and customer experience, none of which is yours to control. We operate as an authorized partner with defined brand standards, agreed pricing floors, and full transparency into how the channel is performing. You're getting a managed brand presence with accountability built in.

Full visibility. You receive regular performance reporting covering sales, advertising, content health, and brand protection status. The operational weight sits with us, but you're never in the dark about what's happening in your channel.

We agree on a pricing framework at the start of the partnership,  including MAP policies and floor prices, and we manage within that structure. Pricing decisions that affect your broader channel strategy stay with you. We flag situations where market conditions require a conversation and make recommendations, but we don't move unilaterally on anything that affects your brand pricing integrity.

We audit the listing on intake and begin brand protection enforcement immediately. Unauthorized sellers are identified and removed through Amazon's reporting mechanisms and, where necessary, cease-and-desist processes. It's rarely instantaneous. Amazon's enforcement timelines vary but it's a structured process we manage on your behalf from day one.

Yes, and we build it that way. The infrastructure we create, Brand Registry, content library, campaign architecture, operational playbooks is yours. If the goal is to develop internal capability over time, we can structure the partnership with a transition plan built in. Some brands stay with the distribution model indefinitely. Others use it as a launchpad. Either works.